4 Years of EU Cookie Law: Results and Lessons Learned
Personalized advertisement has changed the web. It lets websites monetize the content they offer. The downside is the continuous collection of personal information with significant threats to personal privacy. In 2002, the European Union (EU) introduced a first set of regulations on the use of onlin...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2019-04-01
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| Series: | Proceedings on Privacy Enhancing Technologies |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/popets-2019-0023 |
| Summary: | Personalized advertisement has changed the web. It lets websites monetize the content they offer. The downside is the continuous collection of personal information with significant threats to personal privacy. In 2002, the European Union (EU) introduced a first set of regulations on the use of online tracking technologies. It aimed, among other things, to make online tracking mechanisms explicit to increase privacy awareness among users. |
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| ISSN: | 2299-0984 |