From Value Co-creation to positive experiences and customer satisfaction. A customer perspective in the hotel industry

From Value Co-creation to positive experiences and customer satisfaction. A customer perspective in the hotel industry

This study evaluates whether the Value Co-creation (VCC) process in hotels contributes to positive guest experience and satisfaction. This paper utilizes the DART model (Dialogue, Access, Risk, and Transparency) as the main framework to explore VCC in hotels. This research is the first to both adjus...

Full description

Bibliographic Details
Main Authors: Konstantinos Solakis, Jesús Peña-Vinces, Jesús M. Lopez-Bonilla, Luis F. Aguado
Format: Article
Language:English
Published: Vilnius Gediminas Technical University 2021-06-01
Series:Technological and Economic Development of Economy
Subjects:
dart model
value co-creation
positive experience
customer satisfaction
hotel industry
Online Access:https://journals.vgtu.lt/index.php/TEDE/article/view/14995

Internet

https://journals.vgtu.lt/index.php/TEDE/article/view/14995

Similar Items