ICONIC ENGLISH BUSINESS NAME AS A BRANDING TOOL IN THE RURAL AREAS OF YOGYAKARTA SPECIAL REGION
Abstract Today, people view foreign languages such as English as having more valuable attraction than the vernaculars to influence people. This condition is benefiting the businessmen to use English as a branding tool that they believe to be more effective and efficient to attract consumers ignori...
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| Format: | Article |
| Language: | English |
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Universitas Negeri Yogyakarta
2019-04-01
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| Series: | Litera |
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| Online Access: | https://journal.uny.ac.id/index.php/litera/article/view/20736 |