Que peut-on attendre d’une régulation du sexisme dans la publicité en France ?
Since the 1920s or earlier, advertisers have used sexuality, in varying degrees, to drive purchases. A society’s gender relations are thus represented in business communications through sexualized and sexist stereotypes. The author provides an update on the resistance that is holding the sector back...
| Main Authors: | , |
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| Format: | Article |
| Language: | fra |
| Published: |
Université Laval
2020-09-01
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| Series: | Communication |
| Subjects: | |
| Online Access: | http://journals.openedition.org/communication/12486 |