CONSUMER BEHAVIOR AND ENTERPRISE AGILITY – A MODEL OF THE SURVEYED INDICATORS

Enhancing the agility of the response to market demands is one of the most desirable qualities for the management of today’s enterprise, which is facing an unstable environment, with abrupt, frequent and unpredictable changes. The paper proposes a model o

Bibliographic Details
Main Author:	BOIER Rodica
Format:	Article
Language:	deu
Published:	University of Oradea 2009-05-01
Series:	Annals of the University of Oradea: Economic Science
Subjects:	Agile enterprise, customer value, marketing research, brand image, customer preferences, buyer risk, customer attitude, buying intentions, post-purchase satisfaction
Online Access:	http://steconomice.uoradea.ro/anale/volume/2009/v4-management-and-marketing/114.pdf

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spelling	doaj-20859ae4d55f4e4181ac2eb00a1f4d8d2020-11-25T00:18:40ZdeuUniversity of OradeaAnnals of the University of Oradea: Economic Science1222-569X1582-54502009-05-0141600603CONSUMER BEHAVIOR AND ENTERPRISE AGILITY – A MODEL OF THE SURVEYED INDICATORSBOIER RodicaEnhancing the agility of the response to market demands is one of the most desirable qualities for the management of today’s enterprise, which is facing an unstable environment, with abrupt, frequent and unpredictable changes. The paper proposes a model o http://steconomice.uoradea.ro/anale/volume/2009/v4-management-and-marketing/114.pdfAgile enterprise, customer value, marketing research, brand image, customer preferences, buyer risk, customer attitude, buying intentions, post-purchase satisfaction
collection	DOAJ
language	deu
format	Article
sources	DOAJ
author	BOIER Rodica
spellingShingle	BOIER Rodica CONSUMER BEHAVIOR AND ENTERPRISE AGILITY – A MODEL OF THE SURVEYED INDICATORS Annals of the University of Oradea: Economic Science Agile enterprise, customer value, marketing research, brand image, customer preferences, buyer risk, customer attitude, buying intentions, post-purchase satisfaction
author_facet	BOIER Rodica
author_sort	BOIER Rodica
title	CONSUMER BEHAVIOR AND ENTERPRISE AGILITY – A MODEL OF THE SURVEYED INDICATORS
title_short	CONSUMER BEHAVIOR AND ENTERPRISE AGILITY – A MODEL OF THE SURVEYED INDICATORS
title_full	CONSUMER BEHAVIOR AND ENTERPRISE AGILITY – A MODEL OF THE SURVEYED INDICATORS
title_fullStr	CONSUMER BEHAVIOR AND ENTERPRISE AGILITY – A MODEL OF THE SURVEYED INDICATORS
title_full_unstemmed	CONSUMER BEHAVIOR AND ENTERPRISE AGILITY – A MODEL OF THE SURVEYED INDICATORS
title_sort	consumer behavior and enterprise agility – a model of the surveyed indicators
publisher	University of Oradea
series	Annals of the University of Oradea: Economic Science
issn	1222-569X 1582-5450
publishDate	2009-05-01
description	Enhancing the agility of the response to market demands is one of the most desirable qualities for the management of today’s enterprise, which is facing an unstable environment, with abrupt, frequent and unpredictable changes. The paper proposes a model o
topic	Agile enterprise, customer value, marketing research, brand image, customer preferences, buyer risk, customer attitude, buying intentions, post-purchase satisfaction
url	http://steconomice.uoradea.ro/anale/volume/2009/v4-management-and-marketing/114.pdf
work_keys_str_mv	AT boierrodica consumerbehaviorandenterpriseagilityamodelofthesurveyedindicators
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CONSUMER BEHAVIOR AND ENTERPRISE AGILITY – A MODEL OF THE SURVEYED INDICATORS

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