CONSUMER BEHAVIOR VIEW FROM THREE DIFFERENT THEORIES

CONSUMER BEHAVIOR VIEW FROM THREE DIFFERENT THEORIES

In this paper, the subject is discussed from neoclassical concepts that explain consumer behavior by a utility function, taking into account budgetary constraints that determine it, as consumer behavior as revealed preferences are based on the transitivity also addresses variables to explain consume...

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Bibliographic Details
Main Author: Iván Salvador Romero A.
Format: Article
Language:Spanish
Published: Fundación Unamuno 2014-11-01
Series:Revista Negotium
Subjects:
Conducta del consumidor
Preferencias reveladas
Neuroeconomía
Función de utilidad
Axioma débil.
Online Access:http://ojs.revistanegotium.org.ve/index.php/negotium/article/view/167
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record_format Article
spelling doaj-208095cedec94c92836a359ad5d8ce4e2020-11-24T22:02:17ZspaFundación UnamunoRevista Negotium1856-18102014-11-01029130142161CONSUMER BEHAVIOR VIEW FROM THREE DIFFERENT THEORIESIván Salvador Romero A.0Banco Central de NicaraguaIn this paper, the subject is discussed from neoclassical concepts that explain consumer behavior by a utility function, taking into account budgetary constraints that determine it, as consumer behavior as revealed preferences are based on the transitivity also addresses variables to explain consumer final choice. It also integrates the innovative neuroeconomics approach, which explains the issue beyond budgetary constraints, delegating special interest in the study of cognitive aspects or brain impulses, as finally determined by consumer behavior.http://ojs.revistanegotium.org.ve/index.php/negotium/article/view/167Conducta del consumidorPreferencias reveladasNeuroeconomíaFunción de utilidadAxioma débil.
collection DOAJ
language Spanish
format Article
sources DOAJ
author Iván Salvador Romero A.
spellingShingle Iván Salvador Romero A.
CONSUMER BEHAVIOR VIEW FROM THREE DIFFERENT THEORIES
Revista Negotium
Conducta del consumidor
Preferencias reveladas
Neuroeconomía
Función de utilidad
Axioma débil.
author_facet Iván Salvador Romero A.
author_sort Iván Salvador Romero A.
title CONSUMER BEHAVIOR VIEW FROM THREE DIFFERENT THEORIES
title_short CONSUMER BEHAVIOR VIEW FROM THREE DIFFERENT THEORIES
title_full CONSUMER BEHAVIOR VIEW FROM THREE DIFFERENT THEORIES
title_fullStr CONSUMER BEHAVIOR VIEW FROM THREE DIFFERENT THEORIES
title_full_unstemmed CONSUMER BEHAVIOR VIEW FROM THREE DIFFERENT THEORIES
title_sort consumer behavior view from three different theories
publisher Fundación Unamuno
series Revista Negotium
issn 1856-1810
publishDate 2014-11-01
description In this paper, the subject is discussed from neoclassical concepts that explain consumer behavior by a utility function, taking into account budgetary constraints that determine it, as consumer behavior as revealed preferences are based on the transitivity also addresses variables to explain consumer final choice. It also integrates the innovative neuroeconomics approach, which explains the issue beyond budgetary constraints, delegating special interest in the study of cognitive aspects or brain impulses, as finally determined by consumer behavior.
topic Conducta del consumidor
Preferencias reveladas
Neuroeconomía
Función de utilidad
Axioma débil.
url http://ojs.revistanegotium.org.ve/index.php/negotium/article/view/167
work_keys_str_mv AT ivansalvadorromeroa consumerbehaviorviewfromthreedifferenttheories
_version_ 1725836693528903680

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