CONSUMER BEHAVIOR VIEW FROM THREE DIFFERENT THEORIES

CONSUMER BEHAVIOR VIEW FROM THREE DIFFERENT THEORIES

In this paper, the subject is discussed from neoclassical concepts that explain consumer behavior by a utility function, taking into account budgetary constraints that determine it, as consumer behavior as revealed preferences are based on the transitivity also addresses variables to explain consume...

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Bibliographic Details
Main Author: Iván Salvador Romero A.
Format: Article
Language:Spanish
Published: Fundación Unamuno 2014-11-01
Series:Revista Negotium
Subjects:
Conducta del consumidor
Preferencias reveladas
Neuroeconomía
Función de utilidad
Axioma débil.
Online Access:http://ojs.revistanegotium.org.ve/index.php/negotium/article/view/167
Description
Summary:In this paper, the subject is discussed from neoclassical concepts that explain consumer behavior by a utility function, taking into account budgetary constraints that determine it, as consumer behavior as revealed preferences are based on the transitivity also addresses variables to explain consumer final choice. It also integrates the innovative neuroeconomics approach, which explains the issue beyond budgetary constraints, delegating special interest in the study of cognitive aspects or brain impulses, as finally determined by consumer behavior.
ISSN:1856-1810

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