The attitude of foreign consumers towards Brazilian products: an investigation of the footwear sector in Brazil Atitude de consumidores estrangeiros com relação a produtos brasileiros: uma investigação do setor calçadista no Brasil
The Brazilian footwear and leather supply chain is important for the economy not only because of the exports generated but also for the ability to create jobs as well. A review of these exports was made together with a report of empirical research conducted with undergraduate university students in...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Portuguese |
| Published: |
Emerald Publishing
2005-09-01
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| Series: | REGE Revista de Gestão |
| Subjects: | |
| Online Access: | http://www.revistas.usp.br/rege/article/view/36527 |