Digital Marketing in Strategic Management in the Field of the Tourism

The main aspects of using digital marketing tools in strategic management in the field of tourism have considered in the article. The study proved that the marketing strategy of the tourist enterprise is a determining factor in the choice of the main sales channels in the Internet environment. The a...

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Main Authors:	Larysa Fedoryshyna, Oleksandr Halachenko, Alona Ohiienko, Andrii Blyznyuk, Rafaela Znachek, Natalia Tsurkan
Format:	Article
Language:	fas
Published:	University of Tehran 2021-08-01
Series:	Journal of Information Technology Management
Subjects:	digital - marketing tourism strategic management portfolio investment kpi
Online Access:	https://jitm.ut.ac.ir/article_80735_8f3e23e6c434afcbc070d993a00f9178.pdf

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spelling	doaj-2068d867763b4d4ca4e149a4755336cb2021-08-28T03:55:37ZfasUniversity of TehranJournal of Information Technology Management 2008-58932423-50592021-08-0113Special Issue: Role of ICT in Advancing Business and Management224110.22059/jitm.2021.8073580735Digital Marketing in Strategic Management in the Field of the TourismLarysa Fedoryshyna0Oleksandr Halachenko1Alona Ohiienko2Andrii Blyznyuk3Rafaela Znachek4Natalia Tsurkan5Vice-Rector for Scientific and Methodological Work, University of Economics and Entrepreneurship, Khmelnytskyi, Ukraine.Department of Entrepreneurship and Management, Interregional Academy of Personnel Management, Kyiv, Ukraine.Department of Hotel, Restaurant and Tourism Business, Kyiv National University of Culture and Arts, Mykolaiv, UkraineDepartment of International Relations and Organization of Tourism, Interregional Academy of Personnel Management, Kyiv, Ukraine.Department of Marketing, Business and Trade, Odessa National Academy of Food Technologies, Odessa, Ukraine.Department of Management, Finance and Administration, Interregional Academy of Personnel Management, Odessa, Ukraine.The main aspects of using digital marketing tools in strategic management in the field of tourism have considered in the article. The study proved that the marketing strategy of the tourist enterprise is a determining factor in the choice of the main sales channels in the Internet environment. The article highlights the keydigital marketing tactics and tools. In the main directions defined strategic management in the field of tourismon the basis of optimization of digital marketing tools. To implement the target approach in the implementation of the marketing strategy of the enterprise, a system of KPIs proposed.https://jitm.ut.ac.ir/article_80735_8f3e23e6c434afcbc070d993a00f9178.pdfdigital - marketingtourismstrategic managementportfolio investmentkpi
collection	DOAJ
language	fas
format	Article
sources	DOAJ
author	Larysa Fedoryshyna Oleksandr Halachenko Alona Ohiienko Andrii Blyznyuk Rafaela Znachek Natalia Tsurkan
spellingShingle	Larysa Fedoryshyna Oleksandr Halachenko Alona Ohiienko Andrii Blyznyuk Rafaela Znachek Natalia Tsurkan Digital Marketing in Strategic Management in the Field of the Tourism Journal of Information Technology Management digital - marketing tourism strategic management portfolio investment kpi
author_facet	Larysa Fedoryshyna Oleksandr Halachenko Alona Ohiienko Andrii Blyznyuk Rafaela Znachek Natalia Tsurkan
author_sort	Larysa Fedoryshyna
title	Digital Marketing in Strategic Management in the Field of the Tourism
title_short	Digital Marketing in Strategic Management in the Field of the Tourism
title_full	Digital Marketing in Strategic Management in the Field of the Tourism
title_fullStr	Digital Marketing in Strategic Management in the Field of the Tourism
title_full_unstemmed	Digital Marketing in Strategic Management in the Field of the Tourism
title_sort	digital marketing in strategic management in the field of the tourism
publisher	University of Tehran
series	Journal of Information Technology Management
issn	2008-5893 2423-5059
publishDate	2021-08-01
description	The main aspects of using digital marketing tools in strategic management in the field of tourism have considered in the article. The study proved that the marketing strategy of the tourist enterprise is a determining factor in the choice of the main sales channels in the Internet environment. The article highlights the keydigital marketing tactics and tools. In the main directions defined strategic management in the field of tourismon the basis of optimization of digital marketing tools. To implement the target approach in the implementation of the marketing strategy of the enterprise, a system of KPIs proposed.
topic	digital - marketing tourism strategic management portfolio investment kpi
url	https://jitm.ut.ac.ir/article_80735_8f3e23e6c434afcbc070d993a00f9178.pdf
work_keys_str_mv	AT larysafedoryshyna digitalmarketinginstrategicmanagementinthefieldofthetourism AT oleksandrhalachenko digitalmarketinginstrategicmanagementinthefieldofthetourism AT alonaohiienko digitalmarketinginstrategicmanagementinthefieldofthetourism AT andriiblyznyuk digitalmarketinginstrategicmanagementinthefieldofthetourism AT rafaelaznachek digitalmarketinginstrategicmanagementinthefieldofthetourism AT nataliatsurkan digitalmarketinginstrategicmanagementinthefieldofthetourism
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Digital Marketing in Strategic Management in the Field of the Tourism

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