Online Social Network Interactions:
A cross-cultural comparison of social networking structure on McDonald’s Facebook fan sites between Taiwan and the USA was conducted utilizing the individualism/collectivism dimension proposed by Hofstede. Four network indicators are used to describe the network structure of McDonald’s Facebook...
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| Format: | Article |
| Language: | English |
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Research Institute for Knowledge Content Development & Technology
2018-01-01
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| Series: | International Journal of Knowledge Content Development and Technology |
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