| Summary: | In this study, the formulaic expressions that have become jargon as a result of the fact
that car shopping has been mainly transferred to internet sites are focused on. In the study,
firstly, the relationship between jargon and slang concepts was addressed and other studies
related to the topic were mentioned. Then, some explanations were made about the position of
the virtual shopping language in the general uses of the language and the nature of this
language. In addition, it is stated that the individual language used in traditional shopping can
become the jargon of the related social group by transforming it into text on virtual shopping
sites. Based on these explanations, the jargonization process of the formulaic expressions in the
text of the advertisement prepared for car shopping on virtual platforms was evaluated. It was
explained with examples that the guidance of the sellers about safety, cleanliness, less cost and
comfort are effective in the jargon of these formulaic expressions. In addition, while expressing
these jargons in writing, usage contrary to the standardized language that arises was also
discussed. It was explained that these mistakes are sometimes made intentionally to manipulate
the buyer and sometimes unconsciously depending on factors such as the educational level of
the sellers.
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