Marketing and Branding Implications of a Corporate Service Program: The Case of Women’s Group Mentoring
Corporate programs are often voluntary and sometimes struggle to attract sufficient participants. Mentoring programs tend to follow a mentor-mentee format. However, one Australian university offers female staff a group-mentoring model. Despite the positive ratings of this mentoring model, there appe...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Oxford Brookes University
2012-02-01
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| Series: | International Journal of Evidence Based Coaching and Mentoring |
| Subjects: | |
| Online Access: | https://radar.brookes.ac.uk/radar/file/91a42464-5d4a-49e5-97b8-b216f8e95696/1/vol10issue1-paper-06.pdf |