Understanding E-Learning Adoption in Brazil: Major Determinants and Gender Effects
The objective of this study is to examine factors influencing e-learning adoption and the moderating role of gender. This study extends the technology acceptance model (TAM) by adding attitude and social interaction. The new construct of social interaction is applied to the South American context. G...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Athabasca University Press
2012-10-01
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| Series: | International Review of Research in Open and Distance Learning |
| Subjects: | |
| Online Access: | http://www.irrodl.org/index.php/irrodl/article/view/1266/2282 |