Netvertising and ESP: genre-based analysis of target advertisements and its application in the Business English classroom
There is a new trend in genre-analysis studies which is starting to pay attention to the study of technology for academic and teaching purposes. Different authors have re-defined genre, adding to the concept not just form or structure, but also content, situation, context and communicative purposes....
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| Format: | Article |
| Language: | deu |
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Asociación Europea de Lenguas para Fines Específicos
1999-04-01
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| Series: | Ibérica |
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| Online Access: | http://www.aelfe.org/documents/text1-Palmer.pdf |