Mobilização política por e-mail: uma análise da Avaaz como ator-rede

• Main Author: Marcelo Castañeda
• Format: Article
• Language: Portuguese
• Published: Brazilian Association of Political Communication Scholars 2015-04-01
• Series: Revista Compolítica
• Subjects: mobilization; actor-network; avaaz
• Online Access: http://dx.doi.org/10.21878/compolitica.2015.5.1.173

The article analyzes the Avaaz (an organization that uses the internet intensively), their practices and operating flows in light of the actor-network theory developed by Bruno Latour. To do this, the paper begins by presenting this theoretical model that seeks to insert material objects in sociological analysis in order to characterize the organization of campaigns as a heterogeneous group composed of human and non-human that are configured to each campaign launched. The article focuses on the characterization of Avaaz members, their distribution around the world, e-mail alerts that are sent to members, the participation opportunities offered, the different themes and targets built each campaign.