Corporate social responsibility on the example of L’Oréal Polska

Corporate social responsibility on the example of L’Oréal Polska

The article aims to assess the benefits of implementing the corporate social responsibility (CRS) concept in enterprises and attempts to examine its impact on society and the environment. The analysis of the effectiveness of investments related to CSR was carried out based on literature review and o...

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Bibliographic Details
Main Authors: Magdalena Raftowicz, Adriana Kryk, Izabela Kurtyka-Marcak
Format: Article
Language:English
Published: Military University of Land Forces 2021-03-01
Series:Scientific Journal of the Military University of Land Forces
Subjects:
corporate social responsibility
L’Oréal
Poland
Online Access:http://zeszyty-naukowe.awl.edu.pl/gicid/01.3001.0014.8111
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spelling doaj-1f17ff83d81446939efd65aa024bb8042021-04-30T08:16:53ZengMilitary University of Land ForcesScientific Journal of the Military University of Land Forces2544-71222545-07192021-03-011991738510.5604/01.3001.0014.811101.3001.0014.8111Corporate social responsibility on the example of L’Oréal PolskaMagdalena Raftowicz0Adriana Kryk1Izabela Kurtyka-Marcak2Institute of Economic Sciences, Wrocław University of Environmental and Life Sciences, PolandFaculty of Life Sciences and Technology, Wrocław University of Environmental and Life Sciences, PolandInstitute of Economic Sciences, Wrocław University of Environmental and Life Sciences, PolandThe article aims to assess the benefits of implementing the corporate social responsibility (CRS) concept in enterprises and attempts to examine its impact on society and the environment. The analysis of the effectiveness of investments related to CSR was carried out based on literature review and own research (on-line survey) on the example of L’Oréal Polska. The conclusions from the research confirm the existence of numerous profits related to the implementation of CSR initiatives undertaken by the company. Considering own actions in a forward-looking way and taking responsibility for them shows that CSR is a bridge between the present and the future of business. Therefore, the further development of this concept can be forecasted. http://zeszyty-naukowe.awl.edu.pl/gicid/01.3001.0014.8111corporate social responsibilityL’OréalPoland
collection DOAJ
language English
format Article
sources DOAJ
author Magdalena Raftowicz
Adriana Kryk
Izabela Kurtyka-Marcak
spellingShingle Magdalena Raftowicz
Adriana Kryk
Izabela Kurtyka-Marcak
Corporate social responsibility on the example of L’Oréal Polska
Scientific Journal of the Military University of Land Forces
corporate social responsibility
L’Oréal
Poland
author_facet Magdalena Raftowicz
Adriana Kryk
Izabela Kurtyka-Marcak
author_sort Magdalena Raftowicz
title Corporate social responsibility on the example of L’Oréal Polska
title_short Corporate social responsibility on the example of L’Oréal Polska
title_full Corporate social responsibility on the example of L’Oréal Polska
title_fullStr Corporate social responsibility on the example of L’Oréal Polska
title_full_unstemmed Corporate social responsibility on the example of L’Oréal Polska
title_sort corporate social responsibility on the example of l’oréal polska
publisher Military University of Land Forces
series Scientific Journal of the Military University of Land Forces
issn 2544-7122
2545-0719
publishDate 2021-03-01
description The article aims to assess the benefits of implementing the corporate social responsibility (CRS) concept in enterprises and attempts to examine its impact on society and the environment. The analysis of the effectiveness of investments related to CSR was carried out based on literature review and own research (on-line survey) on the example of L’Oréal Polska. The conclusions from the research confirm the existence of numerous profits related to the implementation of CSR initiatives undertaken by the company. Considering own actions in a forward-looking way and taking responsibility for them shows that CSR is a bridge between the present and the future of business. Therefore, the further development of this concept can be forecasted.
topic corporate social responsibility
L’Oréal
Poland
url http://zeszyty-naukowe.awl.edu.pl/gicid/01.3001.0014.8111
work_keys_str_mv AT magdalenaraftowicz corporatesocialresponsibilityontheexampleoflorealpolska
AT adrianakryk corporatesocialresponsibilityontheexampleoflorealpolska
AT izabelakurtykamarcak corporatesocialresponsibilityontheexampleoflorealpolska
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