Heritage Marketing in Tourism
This paper addresses the concept of marketing in heritage. The basic idea of heritage marketing is to achieve a “fair” exchange between the supply and demand, which meets the needs/wishes of visitors/tourists and the interests of managers/providers of heritage, while at the same time preserving the...
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| Format: | Article |
| Language: | English |
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University of Primorska
2017-06-01
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| Series: | Studia Universitatis Hereditati |
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| Online Access: | http://www.hippocampus.si/ISSN/2350-5443/1-2017/2350-5443.5(1)99-102.pdf |