Social attitudes towards roadside advertising

Public opinion is not always consistent with expert opinion. A nationwide CAWI research project was conducted in order to verify Polish drivers’ opinion on roadside advertising and their experience concerning distraction and loss of situational awareness. Research results show that although many dri...

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Bibliographic Details
Main Authors: Olejniczak-Serowiec Anna, Maliszewski Norbert, Ziętek Kinga
Format: Article
Language:English
Published: EDP Sciences 2017-01-01
Series:MATEC Web of Conferences
Online Access:https://doi.org/10.1051/matecconf/201712203006