Marketing with Financial Valuation Data: Best Practices in a Library Setting
This marketing case study discusses how financial concepts used in the business world, such as cost-benefit analysis (CBA) and return on investment (ROI), a CBA metric, can be used to add value in promotion of and advocacy for library projects. The study describes how financial analysis is used to...
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| Format: | Article |
| Language: | English |
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Marketing Libraries Journal
2020-04-01
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| Series: | Marketing Libraries Journal |
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| Online Access: | http://bit.ly/MLJv4i1-Financial-Valuation-Data |