MODALITĂŢI DE COMUNICARE ÎN CADRUL RELAŢIILOR PUBLICE

• Main Author: Angela Mihaela Ene
• Format: Article
• Language: English
• Published: Danubius University 2008-05-01
• Series: EIRP Proceedings
• Online Access: http://www.proceedings.univ-danubius.ro/index.php/eirp/article/view/1117/1035

In the society of our days communication is becoming really “explosive”. More than that, itgets complex functions and it becomes solution for the most complicated problems: welfare, the degree ofindividual and groups understanding, equality, even happiness, all of these seem to depend on communication.Known as fundamental form of human interaction, communication is a “sine qua non” condition for the humanrelations to exist and develop. All specialists in PR do consider communication the most important thing. Theway it is done binds the economic, politic and social fields. Reckon as a device to influence the public, PRrepresent an well-balanced communication process, which is both two-way-directed and professionally done.Nowadays, every activity is based on planned and constant strains of communication. Each of us, in a way oranother, we use PR when we get in contact each other, and for an organization, every phone call, every letter ormeeting is a PR eveniment.