AXIOLOGICAL VECTORS OF MASS CULTURE
The paper deals with the value aspect of mass communication influenced by post-modern tendencies. Such discourse characteristics as “magic”, “aggressiveness”, “glamour” being the embodiment of the named tendencies are pointed out.
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| Format: | Article |
| Language: | English |
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Kemerovo State University
2014-02-01
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| Series: | Вестник Кемеровского государственного университета |
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| Online Access: | https://vestnik.kemsu.ru/jour/article/view/580 |
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doaj-1e2cd686060e4f6983f4657e2aee892e |
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Article |
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doaj-1e2cd686060e4f6983f4657e2aee892e2020-11-25T02:29:17ZengKemerovo State UniversityВестник Кемеровского государственного университета2078-89752078-89832014-02-0101-2123126579AXIOLOGICAL VECTORS OF MASS CULTUREV. A. Buryakovskaya0Volgograd State Social and Pedagogical UniversityThe paper deals with the value aspect of mass communication influenced by post-modern tendencies. Such discourse characteristics as “magic”, “aggressiveness”, “glamour” being the embodiment of the named tendencies are pointed out.https://vestnik.kemsu.ru/jour/article/view/580valuesdiscourseglossy magazineaggressive communicative behaviormythologeme of magic superstition |
| collection |
DOAJ |
| language |
English |
| format |
Article |
| sources |
DOAJ |
| author |
V. A. Buryakovskaya |
| spellingShingle |
V. A. Buryakovskaya AXIOLOGICAL VECTORS OF MASS CULTURE Вестник Кемеровского государственного университета values discourse glossy magazine aggressive communicative behavior mythologeme of magic superstition |
| author_facet |
V. A. Buryakovskaya |
| author_sort |
V. A. Buryakovskaya |
| title |
AXIOLOGICAL VECTORS OF MASS CULTURE |
| title_short |
AXIOLOGICAL VECTORS OF MASS CULTURE |
| title_full |
AXIOLOGICAL VECTORS OF MASS CULTURE |
| title_fullStr |
AXIOLOGICAL VECTORS OF MASS CULTURE |
| title_full_unstemmed |
AXIOLOGICAL VECTORS OF MASS CULTURE |
| title_sort |
axiological vectors of mass culture |
| publisher |
Kemerovo State University |
| series |
Вестник Кемеровского государственного университета |
| issn |
2078-8975 2078-8983 |
| publishDate |
2014-02-01 |
| description |
The paper deals with the value aspect of mass communication influenced by post-modern tendencies. Such discourse characteristics as “magic”, “aggressiveness”, “glamour” being the embodiment of the named tendencies are pointed out. |
| topic |
values discourse glossy magazine aggressive communicative behavior mythologeme of magic superstition |
| url |
https://vestnik.kemsu.ru/jour/article/view/580 |
| work_keys_str_mv |
AT vaburyakovskaya axiologicalvectorsofmassculture |
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