PERAN MEDIASI KUALITAS KETERHUBUNGAN DALAM PEMASARAN INTERNAL PERGURUAN TINGGI

PERAN MEDIASI KUALITAS KETERHUBUNGAN DALAM PEMASARAN INTERNAL PERGURUAN TINGGI

Higher education institutions provide educational service that involves high intensity of interaction between lecturers and students. The relationship of a lecturer with the university determines the quality of the education that will be given to students. Exchanges that occur between lecturers and...

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Bibliographic Details
Main Authors: endi rekarti, Budi Suharjo, Rita Nurmalina, Setiadi Djohar
Format: Article
Language:English
Published: Universitas Mercu Buana 2020-02-01
Series:MIX: Jurnal Ilmiah Manajemen
Subjects:
internal marketing, relationship quality, academics behavioral intention
Online Access:http://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/7650

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