Mensuração de Atitude: Proposição de Um Protocolo de Elaboração de Escalas
This theoretical essay aims to study how scales are developed and through which procedures they can be considered valid and suitable for use as legitimate scientific instruments. In this perspective, this paper’s objective was to develop a protocol for constructing scales to measure attitude. The...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)
2015-08-01
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| Series: | RAC: Revista de Administração Contemporânea |
| Subjects: | |
| Online Access: | http://www.anpad.org.br/periodicos/arq_pdf/a_1620.pdf |