Psychosemantic Peculiarities of Promotional Videos Perception

Psychosemantic Peculiarities of Promotional Videos Perception

The article presents the findings of a study of the psycho-semantic characteristics of the perception of promotional videos in the juvenile and adolescent age periods (as exemplified by the students of a lyceum and those of an institution of higher education in Ukraine). The modern advertising is se...

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Bibliographic Details
Main Authors: Anzhelika Shamne, Tamiliia Dotsevych, Alina Akimova
Format: Article
Language:English
Published: Pereiaslav-Khmelnytsky Hryhorii Skovoroda State Pedagogical University 2019-04-01
Series:Психолінгвістика
Subjects:
semantic differential method, psychology of advertising, promotional video, juvenile age, adolescent age, gender differences.
Online Access:https://psycholing-journal.com/index.php/journal/article/view/509

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