Making meaning(s) with cover designs

In this article Halliday’s systemic functional grammar, Kress and Van Leeuwen’s grammar of visual design and Bernstein’s work on pedagogic discourse are drawn on in order to analyze some of the ways in which meanings are made and some meanings privileged over others in the designing, both visual and...

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Bibliographic Details
Main Author: Reed, Yvonne
Format: Article
Language:Afrikaans
Published: Stellenbosch University 2008-12-01
Series:Per Linguam : A Journal of Language Learning
Subjects:
Online Access:http://perlinguam.journals.ac.za/pub/article/view/43
Description
Summary:In this article Halliday’s systemic functional grammar, Kress and Van Leeuwen’s grammar of visual design and Bernstein’s work on pedagogic discourse are drawn on in order to analyze some of the ways in which meanings are made and some meanings privileged over others in the designing, both visual and discursive, of the covers of three course books prepared for teacher education programmes in South Africa. The primary aim of this analysis is to understand what meanings are offered to readers as entrants into or as established members of communities of practice in the teaching profession and the academy.
ISSN:0259-2312
2224-0012