| Summary: | The article contains the results of research of features of communicative competence of specialists in sales of services of the educational organization. The paper describes the concept of communicative competence, its main components (motivational, personal, cognitive, behavioral), briefly describes the criteria for the formation of communicative competence, the mechanisms of its development. The results of the analysis of communicative competence of employees who are engaged in the promotion of services within educational institutions are presented: the methods of psychodiagnosis that were used in the course of work are described and the results of the study are summarized. The work also reflects the results of evaluating the level of efficiency in the work of employees in the sphere of sales of educational services, which allowed to identify three groups of employees with high, medium and low efficiency in work. The results of the study confirmed that the effectiveness of sales staff is associated with the level of development of communicative competence.
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