| Summary: | This paper discusses the potential use of ethnographic audiovisual documentary as a tool both in journalism teaching and the dissemination of popular and traditional cultures as expression and communication, from the extension project Culture for multiple looks, developed by the Center of research and extension in communication, image and diversity (CID), of the Federal University of Tocantins, on 2015. The project aims to add language to the audiovisual universe, since it has features like be in permanent construction, with endless possibilities, and be attractive to new generations, which its development consumed more products of this nature than reading, for example. The project seeks to inform the students of journalism about different periods with the techniques of production and screen play writing as well as, capturing images and audiovisual editing, to instigate the exercise of new possibilities of language and foray into different looks on the reality and daily life, from an open methodology and sensitive to differences. The first experiences of the project point to what we call a multidimensional approach, namely, the fact that the approach have the potential to address various dimensions: a cultural, linked to the social context of the locality and its population. Another subject, in that each student’s photography showing attractiveness built by language speech; and a teaching experience in differentiated use of the images in his training as a journalist; among other.
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