Social deprivation and exposure to health promotion. A study of the distribution of health promotion resources to schools in England

<p>Abstract</p> <p>Background</p> <p>Area deprivation is a known determinant of health. It is also known that area deprivation is associated with lower impact health promotion. It is less well known, however, whether deprived areas are less responsive to health promotio...

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Main Authors: Reidpath Daniel D, Chivu Corina M
Format: Article
Language:English
Published: BMC 2010-08-01
Series:BMC Public Health
Online Access:http://www.biomedcentral.com/1471-2458/10/473
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spelling doaj-1d21da92c28949f8bd57386bf017bf582020-11-24T21:32:57ZengBMCBMC Public Health1471-24582010-08-0110147310.1186/1471-2458-10-473Social deprivation and exposure to health promotion. A study of the distribution of health promotion resources to schools in EnglandReidpath Daniel DChivu Corina M<p>Abstract</p> <p>Background</p> <p>Area deprivation is a known determinant of health. It is also known that area deprivation is associated with lower impact health promotion. It is less well known, however, whether deprived areas are less responsive to health promotion, or whether they are less exposed. Using data from a national, school-based campaign to promote vaccination against the human papilloma virus (HPV), the relationship between area deprivation and exposure was examined.</p> <p>Methods</p> <p>Taking advantage of a health promotion campaign to provide information to schools about HPV vaccination, a cross sectional study was conducted to examine the relationship between area level, social deprivation, and take-up of (i.e., exposure to) available health promotion material. The sample was 4,750 schools across England, including government maintained and independent schools. The relationship between area deprivation and exposure was examined using bi- and multivariate logistic regression.</p> <p>Results</p> <p>It was found that schools in the least deprived quintile had 1.32 times the odds of requesting health promotion materials than schools in the most deprived areas (p = .01). This effect was independent of the school size, the type of school, and the geographic region.</p> <p>Conclusion</p> <p>The relationship between area deprivation and the impact of health promotion may be due, at least in part, to differential levels of exposure. The study was limited in scope, pointing to the need for more research, but also points to potentially important policy implications.</p> http://www.biomedcentral.com/1471-2458/10/473
collection DOAJ
language English
format Article
sources DOAJ
author Reidpath Daniel D
Chivu Corina M
spellingShingle Reidpath Daniel D
Chivu Corina M
Social deprivation and exposure to health promotion. A study of the distribution of health promotion resources to schools in England
BMC Public Health
author_facet Reidpath Daniel D
Chivu Corina M
author_sort Reidpath Daniel D
title Social deprivation and exposure to health promotion. A study of the distribution of health promotion resources to schools in England
title_short Social deprivation and exposure to health promotion. A study of the distribution of health promotion resources to schools in England
title_full Social deprivation and exposure to health promotion. A study of the distribution of health promotion resources to schools in England
title_fullStr Social deprivation and exposure to health promotion. A study of the distribution of health promotion resources to schools in England
title_full_unstemmed Social deprivation and exposure to health promotion. A study of the distribution of health promotion resources to schools in England
title_sort social deprivation and exposure to health promotion. a study of the distribution of health promotion resources to schools in england
publisher BMC
series BMC Public Health
issn 1471-2458
publishDate 2010-08-01
description <p>Abstract</p> <p>Background</p> <p>Area deprivation is a known determinant of health. It is also known that area deprivation is associated with lower impact health promotion. It is less well known, however, whether deprived areas are less responsive to health promotion, or whether they are less exposed. Using data from a national, school-based campaign to promote vaccination against the human papilloma virus (HPV), the relationship between area deprivation and exposure was examined.</p> <p>Methods</p> <p>Taking advantage of a health promotion campaign to provide information to schools about HPV vaccination, a cross sectional study was conducted to examine the relationship between area level, social deprivation, and take-up of (i.e., exposure to) available health promotion material. The sample was 4,750 schools across England, including government maintained and independent schools. The relationship between area deprivation and exposure was examined using bi- and multivariate logistic regression.</p> <p>Results</p> <p>It was found that schools in the least deprived quintile had 1.32 times the odds of requesting health promotion materials than schools in the most deprived areas (p = .01). This effect was independent of the school size, the type of school, and the geographic region.</p> <p>Conclusion</p> <p>The relationship between area deprivation and the impact of health promotion may be due, at least in part, to differential levels of exposure. The study was limited in scope, pointing to the need for more research, but also points to potentially important policy implications.</p>
url http://www.biomedcentral.com/1471-2458/10/473
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