Validation of a measurement scale of service quality, image, customer satisfaction and loyalty in traditional trade
The retail industry’s ability to create satisfactory experiences for consumers remains to a considerable degree in the hands of management and retail staff. This research’s central purpose was to validate an instrument that assesses the perceived quality of service, brand image, customer satisfa...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of the Algarve - ESGHT - CIEO
2019-07-01
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| Series: | Tourism & Management Studies |
| Subjects: | |
| Online Access: | https://www.tmstudies.net/index.php/ectms/article/view/1161/pdf_136 |