The tell-tale look: viewing time, preferences, and prices.

Even the simplest choices can prompt decision-makers to balance their preferences against other, more pragmatic considerations like price. Thus, discerning people's preferences from their decisions creates theoretical, empirical, and practical challenges. The current paper addresses these chall...

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Bibliographic Details
Main Authors: Brian C Gunia, J Keith Murnighan
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2015-01-01
Series:PLoS ONE
Online Access:http://europepmc.org/articles/PMC4291227?pdf=render