Preferences for Physical and Virtual Retail Formats Choice: The Case of Polish Consumers

Preferences for Physical and Virtual Retail Formats Choice: The Case of Polish Consumers

Paper discusses Polish consumers’ behaviour and preferences for retail channel and format choice on the background of relevant literature. Results include perception maps created using multidimensional scaling (MDS) on data from two studies: in 2008 and 2012, giving possibility to assess changes at...

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Bibliographic Details
Main Authors: Radoslaw Macik, Dorota Macik, Monika Nalewajek
Format: Article
Language:English
Published: University of Primorska 2014-03-01
Series:Managing Global Transitions
Subjects:
retail format choice
consumer preferences
economic slowdown
demographics
decision-making styles
Online Access:http://www.fm-kp.si/zalozba/ISSN/1581-6311/12_023-042.pdf

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