Marketing mix: it’s role in customer satisfaction in the South African banking retailing

Marketing mix: it’s role in customer satisfaction in the South African banking retailing

Bibliographic Details
Main Authors: Benedict Belobo Ateba, Andrew Maredza, Kenneth Ohei, Primrose Deka, Danie Schutte
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2015-03-01
Series:Banks and Bank Systems
Online Access:https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/6380/BBS_en_2015_01_Ateba.pdf
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spelling doaj-1c484fafc7bf4b018c3ac63cdcd24b0c2020-11-25T02:15:59ZengLLC "CPC "Business Perspectives"Banks and Bank Systems1816-74031991-70742015-03-0110183916380Marketing mix: it’s role in customer satisfaction in the South African banking retailingBenedict Belobo AtebaAndrew MaredzaKenneth OheiPrimrose DekaDanie Schuttehttps://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/6380/BBS_en_2015_01_Ateba.pdf
collection DOAJ
language English
format Article
sources DOAJ
author Benedict Belobo Ateba
Andrew Maredza
Kenneth Ohei
Primrose Deka
Danie Schutte
spellingShingle Benedict Belobo Ateba
Andrew Maredza
Kenneth Ohei
Primrose Deka
Danie Schutte
Marketing mix: it’s role in customer satisfaction in the South African banking retailing
Banks and Bank Systems
author_facet Benedict Belobo Ateba
Andrew Maredza
Kenneth Ohei
Primrose Deka
Danie Schutte
author_sort Benedict Belobo Ateba
title Marketing mix: it’s role in customer satisfaction in the South African banking retailing
title_short Marketing mix: it’s role in customer satisfaction in the South African banking retailing
title_full Marketing mix: it’s role in customer satisfaction in the South African banking retailing
title_fullStr Marketing mix: it’s role in customer satisfaction in the South African banking retailing
title_full_unstemmed Marketing mix: it’s role in customer satisfaction in the South African banking retailing
title_sort marketing mix: it’s role in customer satisfaction in the south african banking retailing
publisher LLC "CPC "Business Perspectives"
series Banks and Bank Systems
issn 1816-7403
1991-7074
publishDate 2015-03-01
url https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/6380/BBS_en_2015_01_Ateba.pdf
work_keys_str_mv AT benedictbeloboateba marketingmixitsroleincustomersatisfactioninthesouthafricanbankingretailing
AT andrewmaredza marketingmixitsroleincustomersatisfactioninthesouthafricanbankingretailing
AT kennethohei marketingmixitsroleincustomersatisfactioninthesouthafricanbankingretailing
AT primrosedeka marketingmixitsroleincustomersatisfactioninthesouthafricanbankingretailing
AT danieschutte marketingmixitsroleincustomersatisfactioninthesouthafricanbankingretailing
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