Success factors of Service innovation: a qualitative study of the development of complex service in the collaborative context <br>Fatores de sucesso na inovação em serviços: um estudo qualitativo do desenvolvimento de complexos serviços no contexto colaborativo
<p>New Service Development (NSD) has become increasingly complex, involving a network of partners that work together along the process. Several factors contribute to NSD success, but the role these factors play and their evolution along the different stages of the NSD process are not well unde...
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Format: | Article |
Language: | Portuguese |
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Universidade Estadual de Londrina
2011-12-01
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Series: | Semina: Ciências Sociais e Humanas |
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Online Access: | http://www.uel.br/revistas/uel/index.php/seminasoc/article/view/12510 |