SUSTAINABILITY AS THE MODERN BASE OF THE PROFITABLE BUSINESS ACTIVITY

• Main Authors: Jörg Jablinski, Olga Popova, Vladislav Kuznetsov
• Format: Article
• Language: English
• Published: Consilium LLC 2016-08-01
• Series: European Cooperation
• Subjects: sustainability; economic instruments; environmental impact; wastes; sustainable development; natural resources; a synergistic effect of sustainable entrepreneurship
• Online Access: http://we.clmconsulting.pl/index.php/we/article/view/221

The crisis of modern economic development is connected with depletion of natural resources is described. The needs to increase profit and to reduce an expenses due the restoration of damaged environment are found out. The necessity to increase the sustainability of the procurement process is substantiated. It is given a reasons that economic instruments must be able to integrate itself in market and therefore be prepared to manage fast every environmental disaster. Key efforts and economical incentive for companies and enterprises in reducing the environmental impact are disclosed. The structure of reproduction cycle is offered. Sustainability as a processes and result of processes are described. The main focus on sustainability and it role in long-term exiting of enterprises and companies are shown. The process of the decision-making to use the sustainability as the modern base of the profitable business activity of companies and enterprises on basis of ecological entrepreneurship via the system of constrains and preconditions are created.