Sustainable incentives in marketing and strategic greening: The cases of Lithuania and Romania / Marketingo ir žaliosios strategijos darnumo paskatos: Lietuvos ir Rumunijos atvejai
This paper focuses on a growing interest in green marketing and its sustainable incentives via greening strategy and ecological labelling practices, especially in Europe and with a separate case in Lithuania. The article deals with the issues of environmental (eco‐) marketing and ecological labelli...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Vilnius Gediminas Technical University
2008-06-01
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| Series: | Technological and Economic Development of Economy |
| Subjects: | |
| Online Access: | https://journals.vgtu.lt/index.php/TEDE/article/view/6936 |