Summary Developing Suitable Strategy for Rubber and Tire Industry with Delphi Method; Case Study: Iran Tire Factory

• Main Authors: S.M. Aarabi, G. Yaghobi
• Format: Article
• Language: fas
• Published: Allameh Tabataba'i University Press 2003-10-01
• Series: Muṭāli̒āt-i Mudīriyyat-i Ṣan̒atī
• Online Access: http://jims.atu.ac.ir/article_4343_c6512c7d36eebdcca6def406e4794d8a.pdf

Stages of Strategic Management: The Strategic Management Process Consists Of Three Stages: Strategy Formulation Strategy Implementation & Strategy Evaluation. In This Research Indicate Just Strategy Formulation For Rubber & Tire Industry Tn IRAN TIRE Factory . Srtategy Formulation Includes Developing a Business Mission, Identify Organizations External Opportunities & threats , Determining Determining Internal Strengths & Weeknesses , Establishing Long - Term Objectives, Generating Alternative Srtategies & Choosing Particular Strategies To Pursue . This Research Includes 4 Stages I-ZERO STAGE: Establishing Mission & Long - Term Objectives. 2 - THE INPUT STAGE: The External Assessment (Economic Factories, Social Factories, Political Factories . Technological Factories & Competitive) and then Developing External Factor Evaluation Matrix (EFE ) . The Internal Assessment (Management , Marketing, Finance, Research & Development, Production, Computer Information System, Human Resource) and then Developing Internal Factor Evaluation Matrix ( IFE ) . 3-THE MATCHING STAGE: Developing The Threats - Opportunities - Weaknesses - Strengths ( TOWS) Matrix & Constructing The Internal - External ( IE) Matrix. 4 - THE DECISION STAGE: Developing The Quantitative Strategic Planning Matrix (QSPM) At The End, Choose The Best Strategy For IRAN TIRE. Implementation All Stages, With CO-Working Delphi Grope & With Brainstorming Method. Conclusion: Defensive Strategies are suitable for this factory.