WEB ANALYTICS COMBINED WITH EYE TRACKING FOR SUCCESSFUL USER EXPERIENCE DESIGN: A CASE STUDY

WEB ANALYTICS COMBINED WITH EYE TRACKING FOR SUCCESSFUL USER EXPERIENCE DESIGN: A CASE STUDY

The authors propose a new approach for the mobile user experience design process by means of web analytics and eye-tracking. The proposed method was applied to design the LUT mobile website. In the method, to create the mobile website design, data of various users and their behaviour were gathered a...

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Bibliographic Details
Main Authors:	Magdalena BORYS, Monika CZWÓRNÓG, Tomasz RATAJCZYK
Format:	Article
Language:	English
Published:	Polish Association for Knowledge Promotion 2016-12-01
Series:	Applied Computer Science
Subjects:	Lublin University of Technology Nadbystrzycka Street 36B 20-618 Lublin Poland user experience design mobile website design eye-tracking case study
Online Access:	http://acs.pollub.pl/pdf/v12n4/8.pdf

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