Wybrane instrumenty marketingu usług agroturystycznych na Roztoczu

Wybrane instrumenty marketingu usług agroturystycznych na Roztoczu

Intense competition in the tourist services market makes that also farmers involved in agro-tourism have to use marketing tools to succeed in their business. The purpose of this paper is to identify and evaluate marketing activities used by agro-tourism accommodation providers in Roztocze. Prices o...

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Bibliographic Details
Main Author: Sylwia Golian
Format: Article
Language:English
Published: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego 2017-01-01
Series:Ekonomiczne Problemy Turystyki
Subjects:
distribution
promotion
price
Roztocze
tourism
Online Access:https://wnus.edu.pl/ept/pl/issue/574/article/8911/

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