The most influential countries in market orientation

The purpose of this article is to analyze the most productive and influential countries engaging in market orientation (MO) research between 1990 and 2016. This article shows the general trajectories of these countries, the relationships among them, and their research in the area of MO by analyzing...

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Bibliographic Details
Main Authors: Leslier Valenzuela-Fernández, José M Merigó, Carolina Nicolas
Format: Article
Language:English
Published: SAGE Publishing 2018-08-01
Series:International Journal of Engineering Business Management
Online Access:https://doi.org/10.1177/1847979017751484