Peer crowd-based targeting in E-cigarette advertisements: a qualitative study to inform counter-marketing

Peer crowd-based targeting in E-cigarette advertisements: a qualitative study to inform counter-marketing

Abstract Background Cigarette lifestyle marketing with psychographic targeting has been well documented, but few studies address non-cigarette tobacco products. This study examined how young adults respond to e-cigarette advertisements featuring diverse peer crowds – peer groups with shared identiti...

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Bibliographic Details
Main Authors: Minji Kim, Sarah Olson, Jeffrey W. Jordan, Pamela M. Ling
Format: Article
Language:English
Published: BMC 2020-01-01
Series:BMC Public Health
Subjects:
E-cigarette advertisements
Peer crowd
Psychographic targeting
Targeted communication
Young adults
Online Access:https://doi.org/10.1186/s12889-019-8126-x

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