SMS marketing: It's place in mobile commerce and opportunity in the South African market

SMS marketing: It's place in mobile commerce and opportunity in the South African market

This article investigates Short Message Service (SMS) Marketing's place in the world of mobile commerce (m-commerce). The article also investigates the opportunity that SMS Marketing presents in the South African market. The article indicates a couple of clear guidelines and implications for ma...

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Bibliographic Details
Main Author: Frik Jansen van Ryssen
Format: Article
Language:English
Published: AOSIS 2004-12-01
Series:Acta Commercii
Online Access:https://actacommercii.co.za/index.php/acta/article/view/51
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spelling doaj-1b340e47e4be482ab600012f434e9ff92020-11-24T23:22:57ZengAOSISActa Commercii2413-19031684-19992004-12-0141485910.4102/ac.v4i1.5151SMS marketing: It's place in mobile commerce and opportunity in the South African marketFrik Jansen van Ryssen0Cyclone Projects & ConsultingThis article investigates Short Message Service (SMS) Marketing's place in the world of mobile commerce (m-commerce). The article also investigates the opportunity that SMS Marketing presents in the South African market. The article indicates a couple of clear guidelines and implications for marketers on how to approach the challenge presented by technological advances that allowed this new trend of mass- and personalised marketing messages via SMS. Advances in the m-commerce field are predicted, and an indication of the proposed target market is provided. Of these devices, the cellphone is the most relevant to the article, because it is the main vehicle through with SMS's are sent and received. It is concluded that SMS Marketing requires a great amount of investigation by every marketer and that continuous monitoring will be required in order for companies not to fall behind or be caught napping by competitors.https://actacommercii.co.za/index.php/acta/article/view/51
collection DOAJ
language English
format Article
sources DOAJ
author Frik Jansen van Ryssen
spellingShingle Frik Jansen van Ryssen
SMS marketing: It's place in mobile commerce and opportunity in the South African market
Acta Commercii
author_facet Frik Jansen van Ryssen
author_sort Frik Jansen van Ryssen
title SMS marketing: It's place in mobile commerce and opportunity in the South African market
title_short SMS marketing: It's place in mobile commerce and opportunity in the South African market
title_full SMS marketing: It's place in mobile commerce and opportunity in the South African market
title_fullStr SMS marketing: It's place in mobile commerce and opportunity in the South African market
title_full_unstemmed SMS marketing: It's place in mobile commerce and opportunity in the South African market
title_sort sms marketing: it's place in mobile commerce and opportunity in the south african market
publisher AOSIS
series Acta Commercii
issn 2413-1903
1684-1999
publishDate 2004-12-01
description This article investigates Short Message Service (SMS) Marketing's place in the world of mobile commerce (m-commerce). The article also investigates the opportunity that SMS Marketing presents in the South African market. The article indicates a couple of clear guidelines and implications for marketers on how to approach the challenge presented by technological advances that allowed this new trend of mass- and personalised marketing messages via SMS. Advances in the m-commerce field are predicted, and an indication of the proposed target market is provided. Of these devices, the cellphone is the most relevant to the article, because it is the main vehicle through with SMS's are sent and received. It is concluded that SMS Marketing requires a great amount of investigation by every marketer and that continuous monitoring will be required in order for companies not to fall behind or be caught napping by competitors.
url https://actacommercii.co.za/index.php/acta/article/view/51
work_keys_str_mv AT frikjansenvanryssen smsmarketingitsplaceinmobilecommerceandopportunityinthesouthafricanmarket
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