DIGITAL TECHNOLOGIES OF INTERACTING WITH CUSTOMERS AFTER THE PURCHASE: MAJOR TENDENCIES AND SUCCESSFUL EXPERIENCE

DIGITAL TECHNOLOGIES OF INTERACTING WITH CUSTOMERS AFTER THE PURCHASE: MAJOR TENDENCIES AND SUCCESSFUL EXPERIENCE

Digital transformation affects the way companies interact with clients, which is reflected in after-purchase offers. This innovation and additional use of digital technologies allow the companies to gather more data on their clients through different sources, and having the digital means of turning...

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Bibliographic Details
Main Author: G. Butkovskaya
Format: Article
Language:Russian
Published: Publishing House of the State University of Management 2019-03-01
Series:Вестник университета
Subjects:
digital technologies
customer experience
user experience
technologies of interacting with customers
successful digitalization experience
Online Access:https://vestnik.guu.ru/jour/article/view/1250
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spelling doaj-1b1cfc51e1d0434fb10c851dfc19d0b12021-10-02T06:22:38ZrusPublishing House of the State University of ManagementВестник университета1816-42772686-84152019-03-0101404610.26425/1816-4277-2019-1-40-461249DIGITAL TECHNOLOGIES OF INTERACTING WITH CUSTOMERS AFTER THE PURCHASE: MAJOR TENDENCIES AND SUCCESSFUL EXPERIENCEG. Butkovskaya0State University of ManagementDigital transformation affects the way companies interact with clients, which is reflected in after-purchase offers. This innovation and additional use of digital technologies allow the companies to gather more data on their clients through different sources, and having the digital means of turning this data into insights and knowledge, companies can offer better products and personalized experience. The recommendations for optimizing by companies their offers at the stage after purchase to interact with the client with the help of digital technologies have been provided.https://vestnik.guu.ru/jour/article/view/1250digital technologiescustomer experienceuser experiencetechnologies of interacting with customerssuccessful digitalization experience
collection DOAJ
language Russian
format Article
sources DOAJ
author G. Butkovskaya
spellingShingle G. Butkovskaya
DIGITAL TECHNOLOGIES OF INTERACTING WITH CUSTOMERS AFTER THE PURCHASE: MAJOR TENDENCIES AND SUCCESSFUL EXPERIENCE
Вестник университета
digital technologies
customer experience
user experience
technologies of interacting with customers
successful digitalization experience
author_facet G. Butkovskaya
author_sort G. Butkovskaya
title DIGITAL TECHNOLOGIES OF INTERACTING WITH CUSTOMERS AFTER THE PURCHASE: MAJOR TENDENCIES AND SUCCESSFUL EXPERIENCE
title_short DIGITAL TECHNOLOGIES OF INTERACTING WITH CUSTOMERS AFTER THE PURCHASE: MAJOR TENDENCIES AND SUCCESSFUL EXPERIENCE
title_full DIGITAL TECHNOLOGIES OF INTERACTING WITH CUSTOMERS AFTER THE PURCHASE: MAJOR TENDENCIES AND SUCCESSFUL EXPERIENCE
title_fullStr DIGITAL TECHNOLOGIES OF INTERACTING WITH CUSTOMERS AFTER THE PURCHASE: MAJOR TENDENCIES AND SUCCESSFUL EXPERIENCE
title_full_unstemmed DIGITAL TECHNOLOGIES OF INTERACTING WITH CUSTOMERS AFTER THE PURCHASE: MAJOR TENDENCIES AND SUCCESSFUL EXPERIENCE
title_sort digital technologies of interacting with customers after the purchase: major tendencies and successful experience
publisher Publishing House of the State University of Management
series Вестник университета
issn 1816-4277
2686-8415
publishDate 2019-03-01
description Digital transformation affects the way companies interact with clients, which is reflected in after-purchase offers. This innovation and additional use of digital technologies allow the companies to gather more data on their clients through different sources, and having the digital means of turning this data into insights and knowledge, companies can offer better products and personalized experience. The recommendations for optimizing by companies their offers at the stage after purchase to interact with the client with the help of digital technologies have been provided.
topic digital technologies
customer experience
user experience
technologies of interacting with customers
successful digitalization experience
url https://vestnik.guu.ru/jour/article/view/1250
work_keys_str_mv AT gbutkovskaya digitaltechnologiesofinteractingwithcustomersafterthepurchasemajortendenciesandsuccessfulexperience
_version_ 1716858072253595648

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