Os regimes da atenção na subjetividade contemporânea

• Main Author: Luciana Caliman
• Format: Article
• Language: English
• Published: Universidade Federal do Rio de Janeiro 2012-04-01
• Series: Arquivos Brasileiros de Psicologia
• Subjects: attention; self-management; contemporary subjectivity
• Online Access: http://pepsic.bvsalud.org/scielo.php?script=sci_arttext&pid=S1809-52672012000100002&lng=pt&nrm=iso&tlng=pt

This article brings an analysis about the question of attention in the contemporary context, in which attention is seen as an individual, endless, rare and desired asset, whose management is object of practices and technical knowledge; self knowledge, specialist knowledge, in and outside psychological, medical and scientific know-how. This article's objective is to investigate the current regimens that dictate rules for optimal attention management. We mainly analyze works of Franck (1998, 1999), Morrison, Beck e Bouquet (2004), Bouquet (2005) e Davenport e Beck (1998), which deal with ways to better direct and administrate self-attention and attention to others on contemporary world. Two attention management regimens were stressed in the literature search: the business and the culture of appearance regimens. It is concluded that those regimens of attention contribute to set up the entrepreneurial and appearance executive celebrities subjectivity, in which the self-attention and attention to others management emerge as primary requirement for having success.