Análise da comunicação eleitoral – uma proposta metodológica para os estudos do HGPE

• Main Authors: PANKE, Luciana, CERVI, Emerson
• Format: Article
• Language: Portuguese
• Published: Universidade Federal da Bahia 2011-12-01
• Series: Contemporanea : Revista de Comunicação e Cultura
• Subjects: Political communication; Electoral communication; HGPE
• Online Access: http://www.portalseer.ufba.br/index.php/contemporaneaposcom/article/view/5533

This paper presents some formulations about the election communication research, with the parameters based on the analysis of science communication, language and politics. We offer tools for the study of Horário Gratuito de Propaganda Eleitoral (HGPE) that include a qualitative approach supported by quantitative data. Thbis proposal is justified to the central role that television in the socialization process and dissemination of positions about public policy. Even with the widespread use of new media, especially from web, television continues marking the beginning of “time policy” during election periods in Brazil