MARKET RESEARCH OF CARE GOODS FOR NEWBORNS AND FIRST YEAR CHILDREN

MARKET RESEARCH OF CARE GOODS FOR NEWBORNS AND FIRST YEAR CHILDREN

Comparative results of marketing research of care goods for newborns and first year children conducted in 2009 and 2014 showed that there were changes in the range of products and consumer preferences. The analysis revealed that the economic situation affected the determinants of choice in this cate...

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Bibliographic Details
Main Authors: A. I. Ovod, S. I. Banin
Format: Article
Language:Russian
Published: Pyatigorsk Medical and Pharmaceutical Institute - branch of Volgograd State Medical University 2015-10-01
Series:Farmaciâ i Farmakologiâ (Pâtigorsk)
Subjects:
care goods for newborns and first year children
the structure of product groups
consumer preferences
Online Access:https://www.pharmpharm.ru/jour/article/view/146

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