MARKET RESEARCH OF CARE GOODS FOR NEWBORNS AND FIRST YEAR CHILDREN

Comparative results of marketing research of care goods for newborns and first year children conducted in 2009 and 2014 showed that there were changes in the range of products and consumer preferences. The analysis revealed that the economic situation affected the determinants of choice in this cate...

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Main Authors:	A. I. Ovod, S. I. Banin
Format:	Article
Language:	Russian
Published:	Pyatigorsk Medical and Pharmaceutical Institute - branch of Volgograd State Medical University 2015-10-01
Series:	Farmaciâ i Farmakologiâ (Pâtigorsk)
Subjects:	care goods for newborns and first year children the structure of product groups consumer preferences
Online Access:	https://www.pharmpharm.ru/jour/article/view/146

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spelling	doaj-1acb869bfbe3411883c79eb3548a3f9c2021-07-29T08:07:36ZrusPyatigorsk Medical and Pharmaceutical Institute - branch of Volgograd State Medical University Farmaciâ i Farmakologiâ (Pâtigorsk)2307-92662413-22412015-10-0134(11)636710.19163/2307-9266-2015-3-4(11)-63-67146MARKET RESEARCH OF CARE GOODS FOR NEWBORNS AND FIRST YEAR CHILDRENA. I. Ovod0S. I. Banin1Kursk State Medical University, KurskI.M. Sechenov First Moscow State Medical University, MoscowComparative results of marketing research of care goods for newborns and first year children conducted in 2009 and 2014 showed that there were changes in the range of products and consumer preferences. The analysis revealed that the economic situation affected the determinants of choice in this category of goods and the location of purchasing. The findings should be considered by pharmaceutical companies in their procurement in order to improve their competitive position.https://www.pharmpharm.ru/jour/article/view/146care goods for newborns and first year childrenthe structure of product groupsconsumer preferences
collection	DOAJ
language	Russian
format	Article
sources	DOAJ
author	A. I. Ovod S. I. Banin
spellingShingle	A. I. Ovod S. I. Banin MARKET RESEARCH OF CARE GOODS FOR NEWBORNS AND FIRST YEAR CHILDREN Farmaciâ i Farmakologiâ (Pâtigorsk) care goods for newborns and first year children the structure of product groups consumer preferences
author_facet	A. I. Ovod S. I. Banin
author_sort	A. I. Ovod
title	MARKET RESEARCH OF CARE GOODS FOR NEWBORNS AND FIRST YEAR CHILDREN
title_short	MARKET RESEARCH OF CARE GOODS FOR NEWBORNS AND FIRST YEAR CHILDREN
title_full	MARKET RESEARCH OF CARE GOODS FOR NEWBORNS AND FIRST YEAR CHILDREN
title_fullStr	MARKET RESEARCH OF CARE GOODS FOR NEWBORNS AND FIRST YEAR CHILDREN
title_full_unstemmed	MARKET RESEARCH OF CARE GOODS FOR NEWBORNS AND FIRST YEAR CHILDREN
title_sort	market research of care goods for newborns and first year children
publisher	Pyatigorsk Medical and Pharmaceutical Institute - branch of Volgograd State Medical University
series	Farmaciâ i Farmakologiâ (Pâtigorsk)
issn	2307-9266 2413-2241
publishDate	2015-10-01
description	Comparative results of marketing research of care goods for newborns and first year children conducted in 2009 and 2014 showed that there were changes in the range of products and consumer preferences. The analysis revealed that the economic situation affected the determinants of choice in this category of goods and the location of purchasing. The findings should be considered by pharmaceutical companies in their procurement in order to improve their competitive position.
topic	care goods for newborns and first year children the structure of product groups consumer preferences
url	https://www.pharmpharm.ru/jour/article/view/146
work_keys_str_mv	AT aiovod marketresearchofcaregoodsfornewbornsandfirstyearchildren AT sibanin marketresearchofcaregoodsfornewbornsandfirstyearchildren
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MARKET RESEARCH OF CARE GOODS FOR NEWBORNS AND FIRST YEAR CHILDREN

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