I need Spain. Análisis pragmático de la campaña de promoción turística 2010

This paper analyzes the latest tourism promotion campaign launched by the Spanish Government on March 4, 2010, I need Spain. Specifi cally, it focuses on describing the pragmatic strategies used for communication and the effects they have on the recipients. The theoretical framework consists of prag...

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Bibliographic Details
Main Author: Laura Mariottini
Format: Article
Language:English
Published: Instituto de Investigación Social y Turismo 2012-05-01
Series:PASOS Revista de Turismo y Patrimonio Cultural
Subjects:
Online Access:http://www.pasosonline.org/Publicados/10412special/PS0412_11.pdf

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