I need Spain. Análisis pragmático de la campaña de promoción turística 2010
This paper analyzes the latest tourism promotion campaign launched by the Spanish Government on March 4, 2010, I need Spain. Specifi cally, it focuses on describing the pragmatic strategies used for communication and the effects they have on the recipients. The theoretical framework consists of prag...
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| Format: | Article |
| Language: | English |
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Instituto de Investigación Social y Turismo
2012-05-01
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| Series: | PASOS Revista de Turismo y Patrimonio Cultural |
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| Online Access: | http://www.pasosonline.org/Publicados/10412special/PS0412_11.pdf |