I need Spain. Análisis pragmático de la campaña de promoción turística 2010

I need Spain. Análisis pragmático de la campaña de promoción turística 2010

Show other versions (1)

This paper analyzes the latest tourism promotion campaign launched by the Spanish Government on March 4, 2010, I need Spain. Specifi cally, it focuses on describing the pragmatic strategies used for communication and the effects they have on the recipients. The theoretical framework consists of prag...

Full description

Bibliographic Details
Main Author: Laura Mariottini
Format: Article
Language:English
Published: Instituto de Investigación Social y Turismo 2012-05-01
Series:PASOS Revista de Turismo y Patrimonio Cultural
Subjects:
I need Spain
visual-verbal
conversational implicatures
language of tourism
Online Access:http://www.pasosonline.org/Publicados/10412special/PS0412_11.pdf
id doaj-1abfb98bbdd34a8eb85c12f061780a65
record_format Article
spelling doaj-1abfb98bbdd34a8eb85c12f061780a652020-11-25T01:37:53ZengInstituto de Investigación Social y TurismoPASOS Revista de Turismo y Patrimonio Cultural1695-71212012-05-01104105113I need Spain. Análisis pragmático de la campaña de promoción turística 2010Laura MariottiniThis paper analyzes the latest tourism promotion campaign launched by the Spanish Government on March 4, 2010, I need Spain. Specifi cally, it focuses on describing the pragmatic strategies used for communication and the effects they have on the recipients. The theoretical framework consists of pragmatics (Escandell, 1994; Sbisà, 1994; Orletti, 1994), studies regarding the interaction between visual and verbal information in advertisements (Lombardi Vallauri, 2009; Held, 2004, 2005, 2007) and bibliography about language and communication of tourism (among others, Santulli, Antelmi and Held, 2007; Calvi and Mapelli, 2011).http://www.pasosonline.org/Publicados/10412special/PS0412_11.pdfI need Spainvisual-verbalconversational implicatureslanguage of tourism
collection DOAJ
language English
format Article
sources DOAJ
author Laura Mariottini
spellingShingle Laura Mariottini
I need Spain. Análisis pragmático de la campaña de promoción turística 2010
PASOS Revista de Turismo y Patrimonio Cultural
I need Spain
visual-verbal
conversational implicatures
language of tourism
author_facet Laura Mariottini
author_sort Laura Mariottini
title I need Spain. Análisis pragmático de la campaña de promoción turística 2010
title_short I need Spain. Análisis pragmático de la campaña de promoción turística 2010
title_full I need Spain. Análisis pragmático de la campaña de promoción turística 2010
title_fullStr I need Spain. Análisis pragmático de la campaña de promoción turística 2010
title_full_unstemmed I need Spain. Análisis pragmático de la campaña de promoción turística 2010
title_sort i need spain. análisis pragmático de la campaña de promoción turística 2010
publisher Instituto de Investigación Social y Turismo
series PASOS Revista de Turismo y Patrimonio Cultural
issn 1695-7121
publishDate 2012-05-01
description This paper analyzes the latest tourism promotion campaign launched by the Spanish Government on March 4, 2010, I need Spain. Specifi cally, it focuses on describing the pragmatic strategies used for communication and the effects they have on the recipients. The theoretical framework consists of pragmatics (Escandell, 1994; Sbisà, 1994; Orletti, 1994), studies regarding the interaction between visual and verbal information in advertisements (Lombardi Vallauri, 2009; Held, 2004, 2005, 2007) and bibliography about language and communication of tourism (among others, Santulli, Antelmi and Held, 2007; Calvi and Mapelli, 2011).
topic I need Spain
visual-verbal
conversational implicatures
language of tourism
url http://www.pasosonline.org/Publicados/10412special/PS0412_11.pdf
work_keys_str_mv AT lauramariottini ineedspainanalisispragmaticodelacampanadepromocionturistica2010
_version_ 1725056739756212224

Similar Items