I need Spain. Análisis pragmático de la campaña de promoción turística 2010

I need Spain. Análisis pragmático de la campaña de promoción turística 2010

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This paper analyzes the latest tourism promotion campaign launched by the Spanish Government on March 4, 2010, I need Spain. Specifi cally, it focuses on describing the pragmatic strategies used for communication and the effects they have on the recipients. The theoretical framework consists of prag...

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Bibliographic Details
Main Author: Laura Mariottini
Format: Article
Language:English
Published: Instituto de Investigación Social y Turismo 2012-05-01
Series:PASOS Revista de Turismo y Patrimonio Cultural
Subjects:
I need Spain
visual-verbal
conversational implicatures
language of tourism
Online Access:http://www.pasosonline.org/Publicados/10412special/PS0412_11.pdf
Description
Summary:This paper analyzes the latest tourism promotion campaign launched by the Spanish Government on March 4, 2010, I need Spain. Specifi cally, it focuses on describing the pragmatic strategies used for communication and the effects they have on the recipients. The theoretical framework consists of pragmatics (Escandell, 1994; Sbisà, 1994; Orletti, 1994), studies regarding the interaction between visual and verbal information in advertisements (Lombardi Vallauri, 2009; Held, 2004, 2005, 2007) and bibliography about language and communication of tourism (among others, Santulli, Antelmi and Held, 2007; Calvi and Mapelli, 2011).
ISSN:1695-7121

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